Feeling the Pain: Articulating the Problem You Solve

Part of our TIGER Talks Series: Every successful business solves a meaningful problem. No one goes out of their way for a nice to have. If you want customers, you need to address a real need. The greatest needs come in the shape of a problem. The bigger the problem you solve, the more likely you are to have a successful business or product. In this TIGER Talk, you’ll learn: Are you solving a meaningful problem? Do you understand the use case/work-flow? How empathy creates a better product. To speak the same language as your customers you’ll leave with insights, resources and next steps to take as you build your new idea. This is Part 2 of a 2-Part Series (see Part 1: Seizing the Right Market: Calculating the Potential of New Ideas) about understanding the market your product serves and building a successful business from it. If you missed the first one, you will still gain much from attending this session. Kevin Dwinnell is Commercialization Practice Leader for Taivara, a tech innovation and software development firm. Kevin has a history of driving product innovation, testing promising business markets and forging robust client relationships to boost top-line revenue. With more than 20 years of experience in the interactive and digital media space performing work for leading brands like AOL, HP, Netscape, and Sony, he offers insights and perspective that will minimize missteps and improve the chances for success. His experience in launching and growing new business in both B2B and B2C categories include efforts for Hanna-Barbera Studios, Emerson Network Power and Turner Broadcasting.